Everything you need to know about AI marketing transformation, GEO, measurable results, and how mimi63 works. Can't find your answer? Reach out directly.
mimi63 is an AI marketing transformation partner for 30–300 person companies, with a specialism in beauty, luxury, and consumer brands. We design, build, and hand over AI-powered marketing systems — and commit to measurable measurable results.
We are not a vendor selling you a tool. We are a partner who builds a working AI marketing engine for your specific situation, proves it delivers results, and then transfers ownership to your team. Our goal is your independence, not your ongoing dependency on us.
mimi63 works with companies of 30–300 people who want to automate their marketing operations using AI. Our clients are typically growth-stage companies where the marketing team is skilled but spending 30–40% of their time on repeatable tasks that AI could handle.
We specialise in beauty, luxury, and consumer brands — categories where brand voice, aesthetic consistency, and bilingual (Japanese/English) execution are non-negotiable. We work with clients across Tokyo and remotely.
You do not need to be technically advanced. You need to have a marketing function, a desire to reduce ops overhead, and be open to building AI into your workflows.
Plan A is a one-time, one-week engagement priced at ¥80,000. Here is what it includes:
If you proceed to Plan B or Plan C, the Plan A fee is credited against your first month.
The full process — from Diagnostic to handover — takes approximately 90 days across four phases:
Most clients begin seeing measurable measurable results within 60 days of implementation starting. An optional retainer is available after handover if you want ongoing expert support.
No. Our process is designed for marketing leaders and business owners, not engineers. We handle all technical architecture, tool selection, and system building.
Where relevant, we train your team on the tools they will use day-to-day — but you do not need to understand how the system works under the hood. If your team can operate a marketing platform or CRM, they can operate the AI system we build for you.
What you do need: a willingness to change how your team works, and a clear view of where your marketing time is currently going.
GEO — Generative Engine Optimization — is the practice of ensuring your brand is accurately and favourably represented in AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Claude.
Unlike traditional SEO, which targets search engine rankings, GEO targets the AI-generated narrative that increasingly influences purchase decisions and brand discovery. When a potential customer asks an AI assistant about your category, your brand either appears accurately, appears incorrectly, or doesn't appear at all.
If you're not being cited by LLMs, you're invisible to a growing segment of buyers. Our Plan C GEO Content Program builds the content infrastructure that gets you cited — structured for AI retrieval, not just human reading.
Only if it's implemented carelessly — which is exactly what we design against. AI content does not have to mean generic content.
Brand voice, tone, aesthetic consistency, and quality standards are built into the system architecture from day one, not added as an afterthought. We work specifically with beauty and luxury brands because we understand that these guardrails are non-negotiable in these categories.
Every content workflow we build includes:
The output should be indistinguishable from — or better than — what your team currently produces manually.
Yes — beauty and luxury brands are our core specialism. We have 15 years of digital marketing experience in beauty, luxury, and consumer brands, working with demanding clients across both Japanese and global markets.
We understand the specific requirements of these categories: elevated brand standards, multilingual execution (particularly Japanese/English), the tension between AI efficiency and artisan brand positioning, and the nuances of how luxury consumers research and discover brands.
Many AI marketing consultants have strong technical skills but limited luxury brand experience. We have both. That combination is rare — and it's why clients in these categories choose us over generalist AI consultants.
It means we define a specific cost reduction and results improvement target before we start — not a vague promise to "improve your marketing" — and we track and report against it throughout the engagement.
The measurable results typically comes from two sources:
We will not start an engagement without a clear, agreed business results target. We report on it every month. If we are not on track, we tell you — and adjust the plan. This is the difference between a partner and a vendor.
Start with Plan A — the AI Marketing Diagnostic. It costs ¥80,000, takes one week, and gives you a clear, prioritised view of your top AI automation opportunities with estimated measurable results for each.
To book:
If you're not sure whether mimi63 is the right fit, just reach out — we're happy to answer questions before you commit to anything.
The best way to know if mimi63 is right for you is a direct conversation. Plan A takes one week and costs ¥80,000 — and gives you a concrete action plan regardless of what you decide next.
Book Diagnostic →