Beauty × Luxury × AI — 15 years deep

Make your marketing
work without you.
We build it. AI runs it.

Growth companies are losing to competitors who've automated their marketing. We design, build, and hand over AI-powered marketing systems — with committed, measurable results.

30%
Ops hours reduced
15yr
Beauty & luxury depth
JP/EN
Bilingual AI consulting
成果
Results committed

Six marketing functions.
All running on AI.

We don't consult and leave. We identify which of these is costing you the most hours — then rebuild it on AI infrastructure.

📊
Paid Ads
Google / Meta / Yahoo. AI-assisted creative generation, bid optimisation, automated reporting. Less manual work, better ROI visibility.
📱
Social Media
Content calendars, copy generation, visual briefs, scheduling — automated to your brand voice. Consistent output without the manual overhead.
✍️
Content & SEO
Article drafting, keyword mapping, internal linking, distribution — AI-accelerated. Publish 3× more with the same team size.
🔍
GEO — AI Search
Structured content built to be cited by ChatGPT, Perplexity, and Gemini. Google SEO is table stakes. AI search is the next frontier.
📈
Reporting & Analytics
Automated dashboards, weekly insight extracts, anomaly alerts. Stop spending Mondays building slides — let the system report itself.
⚙️
Marketing Ops
Brief generation, approval workflows, asset management, campaign setup. The invisible admin that eats your team's best hours — automated.

Your marketing team is burning hours on work AI should handle.

Most growth companies have the same invisible problem: skilled people spending 30–40% of their time on repeatable tasks — reporting, content distribution, campaign setup, data pulls — that an AI system could do faster, cheaper, and more consistently.

Meanwhile, the agency bill keeps coming. The ChatGPT experiments stay in individual inboxes. And no one has connected the dots into a system.

That's what mimi63 fixes. We don't sell you a tool. We build you a working AI marketing engine — and then hand it to your team.

Start with a Diagnostic →
Paying ¥300–500K/month to an agency, can't read the reports Budget is going out, results are unclear. No internal capability being built.
⚠️
Staff using ChatGPT individually — no company-wide system AI experiments happening in silos. No brand consistency, no compounding value.
AI-powered marketing system your team owns and runs 30% fewer ops hours. costs down, results up. Agency-independent.

Four plans. One entry point.

Every engagement starts with Plan A — a diagnostic week. Then we move into the right plan for your situation.

Plan A

AI Marketing Diagnostic

One week. One deliverable: your top-5 AI automation wins, scored and prioritised.

  • Audit of current marketing workflows
  • AI automation potential scoring
  • Top-5 quick wins, ranked by cost & hours saved
  • Custom AI stack recommendation
  • 90-min debrief call + written report
¥80,000
One-time. 1 week turnaround.
Book Now →
Plan C

GEO Content Program

AI-cited content. Built to rank in ChatGPT, Perplexity, and Gemini — not just Google.

  • 2–4 AI-optimised content pieces per month
  • GEO (Generative Engine Optimization) strategy
  • Brand voice and tone maintained throughout
  • Citation-ready format for LLM training signals
  • Monthly performance report
¥180,000/month
Monthly retainer. Requires Plan A first.
Learn More →
Plan D
Advisory Sessions
Strategic AI marketing sessions for teams that want expert input without full implementation. Book single sessions or a monthly retainer.
¥30,000/hour
Enquire →
Always start with Plan A. The ¥80K diagnostic defines exactly which plan is right for you — and the cost is credited against Plan B or C if you proceed.

Recognise your situation?

These are the five patterns we see most often in 30–300 person companies. If one fits, Plan A is your first step.

💸

"We're paying ¥300–500K/month to an agency but can't tell what's working."

The reports arrive. The invoices arrive. But no one on the team can explain the ROI — or even the methodology. Budget is leaving, capability isn't building.

Plan A → B ¥350K/mo
🔧

"Everyone on the team uses ChatGPT — but there's no system, no consistency."

AI experiments are happening individually, across Slack threads and private tabs. No brand consistency. No compounding. No institutional knowledge being built.

Plan A → B ¥400K/mo
🔍

"We rank on Google — but we don't exist in ChatGPT or Perplexity."

AI search is now how buyers discover and validate brands. If you're not being cited by LLMs, you're invisible to a growing segment of your market.

Plan A → C ¥180K/mo
🏠

"We want to bring marketing in-house and stop depending on agencies."

The goal is internal capability — not permanent vendor dependency. You want a system your team can own and run, not a retainer that creates lock-in.

Plan A → B ¥500K/mo

"We're a beauty/luxury brand — worried AI content will dilute the brand voice."

AI content doesn't have to mean generic content. We specialise in beauty and luxury brands precisely because brand voice and aesthetic consistency are non-negotiable. Guardrails are built into the system from day one.

Plan A → B ¥450K/mo

Not a vendor.
A transformation partner.

Most AI consultants hand you a report. Most agencies keep you dependent. mimi63 sits in the gap: we build the system, we prove it works, and then we hand it to your team.

The outcome isn't a deliverable. It's organisational capability — your marketing running on AI rails, owned by your people, with lower costs and stronger results.

  • 15 years beauty & luxury depth We've worked with some of Japan's most demanding beauty and luxury clients. Brand standards, aesthetic consistency, bilingual execution — we understand what's non-negotiable.
  • Bilingual JP/EN — rare in AI consulting Most AI marketing consultants are English-first. Most Japanese agencies aren't serious about AI. We're the bridge — fluent in both the language and the discipline.
  • We commit to real outcomes Not "we'll improve your engagement metrics." We define cost reduction and results targets before we start, track them throughout, and report honestly.
15yr
Beauty, luxury & consumer brand digital marketing, Japan & global
JP/EN
Fully bilingual AI marketing consulting — rare in the market
30%
Average reduction in marketing ops hours after implementation
100%
Engagements include real outcome targets — not soft KPIs

From diagnostic to hand-off
in 90 days.

A structured four-step process designed to build internal capability — not create dependency.

01 — DIAGNOSE

Audit & Score

We map your current marketing workflows, identify every repeatable task, and score the AI automation potential of each one. You get a prioritised list of the top-5 wins — with estimated hours saved and cost reduction.

Week 1
02 — DESIGN

Architecture

We design your custom AI marketing system: which tools, which workflows, how they connect, and what the handover looks like. Brand voice and quality guardrails are built into the architecture.

Week 2–3
03 — IMPLEMENT

Build & Launch

We build it, launch it, and run the first iteration alongside your team. We test, measure, and iterate until the system is producing consistent results. Cost and performance tracking begins.

Month 1–2
04 — HAND OVER

Your Team Runs It

We train your team, document everything, and step back. You own the system. Optional retainer available if you want us on call — but the goal is your independence, not our lock-in.

Month 3+

Let's talk.
One email is enough.

Plan A diagnostic starts at ¥80,000 — one week, five prioritised AI wins.
Drop us a line and we'll reply within 1 business day.

info@mimi63.com →

Tokyo-based. Remote OK. Bilingual JP/EN.