After years of serving as Country Head for a global localization agency in Japan, I launched mimi63 to help companies harmonize global brand consistency with local authenticity. I see too many firms fail at localization because they only change language; HQs prioritize brand unity while local offices chase trends, leaving no coordinated strategy. My mission is to bridge that gap—ensuring brand integrity while optimizing for market‑specific performance—and to support teams as their fractional in‑house digital marketing partner.
With years of experience as the Country Head of a global localization agency in Japan, I have supported numerous global companies — particularly in the luxury and cosmetics industries.
My track record of bridging headquarters and local markets, and leading projects from strategy design through to execution, is the foundation of mimi63’s strength.
Strengths :
- Bridging Global HQ and Local Teams
- Maintaining Global Brand Consistency while Adapting to Local Markets
- End-to-End Support from Strategy to Execution
- Extensive Experience with Luxury and Global Brands
